Connecticut's Will Levis takes partnership with Hellman's mayonnaise to a new level: cologne

Have you ever wished that you could have an odor like the Tennessee Titans’ quarterback Will Levis ? Well now you can. He has now gone further with his association with Hellman’s Mayonnaise to produce ‘Perfum de Mayonnaise. ’ Xavier High School graduate.

The cogy bottle reads ‘Will Levis No. 8’ upon its front part in respect to the former star of Kentucky. However, the number eight has even more importance as Hellman’s is selling the cologne for Eight dollars.

Madison native Levis even used mayo in his coffee for creamer and happily drank it after it went viral on social media. This included a segment where his then girlfriend Gia Duddy offers Levis creamer which he rejects before shooting mayonnaise into his cup.

But when Levis attended the SEC Media Day before the launch of the 2022 football season, it took it a notch higher. He released another video in which, after introducing himself, He said, ‘Will Levis – sometimes I put mayonnaise in my coffee here at the University of Kentucky’.

This got Hellman's attention. When the Titans drafted Levis with the No. 33 pick in the second round of the 2023 NFL Draft, the mayo brand signed him to promote Hellman’s mayonnaise and get a lifetime of free mayo.

‘It’s not every day that someone offers to pay you in mayonnaise’, Levis remarked in a sarcastic publicity launch.

The Tennessee quarterback was starting in Week 8 because of an ankle injury sustained by Ryan Tannehill. He ended the game with 238 passing yards, four touchdowns in a 28-23 victory over the Atlanta Falcons. Former Titans’ coach Mike Vrabel announced Levis in Week of October during the match as the starting quarterback. Levis ended the season with a 58. 4% pass completion, 255/149, 1,808 yards passing, eight touchdowns and four interceptions.